Business Looper runs the validation loop in the background — extracting hypotheses, designing experiments, researching markets — so you can focus on creative strategy and the decisions only humans can make.
Free early access for waitlist members
You became an innovation consultant for the creative, strategic work. Not for this.
You spend 40+ hours per engagement on manual research — Googling, reading reports, assembling slides. Your expertise deserves better.
Traditional tools hand you a static PDF and move on. But real validation is a journey, not a destination. You need iteration, not a snapshot.
With dozens of hypotheses to test, picking the right one to start with feels like guessing. Because without a framework, it is.
Five steps, running continuously, learning with each iteration.
Tell us about your idea, value proposition, and target customers. Plain language, no frameworks required.
Business Looper identifies and prioritizes the hypotheses that could make or break your model — starting with what matters most.
For each hypothesis, the right experiment is matched — desk research, surveys, landing page tests — tailored to what will give you real evidence.
Market data, competitor analysis, industry reports — synthesized and distilled while you focus on other things.
Pivot, persevere, or dig deeper — backed by evidence, not gut feeling. Then the loop continues until you have full confidence.
Not another one-time report. A continuous loop that learns, adapts, and builds evidence until you're ready to decide.
Traditional tools generate a report in 30 seconds and call it done. Business Looper keeps iterating — testing, learning, refining — until you have the confidence to make your next move.
Your riskiest assumptions, identified and ranked — so you always know what to validate first.
Tailored experiments for each hypothesis — desk research, surveys, landing page tests — matched to what gives you real answers.
Market data, competitor analysis, and industry insights — gathered and synthesized in the background while you work.
Watch your confidence grow with each loop. Know exactly when you have enough evidence to decide — and when you don't.
Simple pricing that grows with your practice.
For independent consultants validating client ideas.
For innovation teams running multiple validations.
For consultancies managing client portfolios.
We're building Business Looper for people who care about getting validation right. Join for early access.